... 09 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Metaverse Word-of-mouth Media richness theory WOM metaWOM Sensory Persuasiveness Credibility NTT Reviewchain Hospitality Tourism The Metaverse can be defined...

... and a summary of key findings are proposed. Although authenticity is the main trigger for following travel bloggers, other factors (e.g. transparency and credibility), if lacking, can erode the relationship with followers. Results demonstrate that hygiene factors are important but that the relationship...

... whether a customer’s perceptions of hotel tablet apps serve as determinants of customers’ behavioral intention in terms of the app’s ease of use, usefulness, credibility and subjective norm. It also explored age and gender as moderators of the relationships between these determinants and customers...

... on these Web 2.0 applications is determined, in both cases, by the value of the information, the credibility of the sources and the degree of similarity between the user and the creators of content. Practical implications – Firms should have an active presence in the review Web sites and the hotel...