... misleading greenwashing crisis communication influences consumer brand avoidance. This study further examines the impact of perceived response sincerity and brand trust as sequential mediators and perceived crisis severity as a moderator. Design/methodology/approach Two scenario-based online experimental...

... periods of crisis or volatility, taking the 2019 social unrest in Hong Kong as an example. Design/methodology/approach Crisis severity, approximated by social media data, is combined with traditional time-series models, including SARIMA, ETS and STL models. Models with and without the crisis severity...