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Keywords: Cruise brand experience
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Journal Articles
International Journal of Contemporary Hospitality Management (2019) 31 (5): 2205–2223.
Published: 04 June 2019
... industry. Design/methodology/approach A research model that includes two value variables, namely, functional and wellness values, and four cruise brand experience variables, namely, sensory, affective, behavioral and intellectual factors, was tested through partial least-squares (PLS) structural...
