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Keywords: Cultural curiosity
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (13): 28–48.
Published: 21 January 2026
...Md. Salamun Rashidin; Babak Taheri; Giacomo Del Chiappa; Sara Javed Purpose This study aims to investigate how social media short videos (SMSVs), particularly those showcasing food culture, contribute to food culture sustainability through the stimulation of cultural curiosity and behaviour...
