... Customer citizenship behavior Subjective knowledge Corporate social responsibility Signaling theory Social exchange theory Digital technologies have radically transformed business operations, the competitive business landscape and the way businesses manage relationships with their customers...

... participants. Findings The results reported that organizational injustice toward customers is positively related to other-condemning emotions and leads to COCD. The results also reported that perceived customer citizenship behavior (CCB) positively relates to other-praising emotions, resulting...

..., person–brand fit and BCB; BCB and customer satisfaction; and between customer satisfaction and customer citizenship behavior. When employees’ personal values are consistent with brand values, employees will feel a closer connection to the brand and be more willing to dedicate themselves to brand...