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Keywords: Customer decision-making
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (6): 1995–2033.
Published: 06 May 2026
.../methodology/approach This conceptual study synthesizes research from hospitality marketing, AI-enabled customer decision-making and agentic systems. Drawing on interdisciplinary evidence, it develops the Dual-Target Persuasion Framework, which differentiates between AI-assisted and AI-autonomous pathways...
