Keywords: Customer journey
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (8): 2422–2447.
Published: 06 July 2026
...Heng Chu; Chunli Ji; Yan Tang; Catherine Prentice; Xiaojun Liu Purpose This study aims to develop and validate a scale to measure the effectiveness of customer-centric artificial intelligence ( AI ) touchpoints throughout the customer journey in hospitality and tourism. Design/methodology...
Journal Articles
Journal Articles

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