... with traditional and contemporary. Khoo-Lattimore and Prayag (2016) reveal that women value luxury in-room “feminine” amenities. Elizabeth M. Ineson can be contacted at: e.ineson@mmu.ac.uk Consumer behaviour Qualitative methods Hotels Customer requirements Lodging Rooms Travel Accommodation...

... Hotels Customer requirements New Zealand Customer surveys For some years this researcher has been interested in trying to understand the dynamics of the hotel/motel purchase decision. Research published in 2002 (Lockyer, 2002) was the catalyst for this current research. Although the previous...

... Hotels Research work Customer requirements Adding values for customers, employees, and owners has become a central theme in strategic management for hospitality companies. To create values for these stakeholders, a firm should achieve a competitive advantage (CA) over its competitors...

... Customer requirements Customer surveys Norway In a competitive market arena, the image of a product is one of the critical factors influencing consumers’ purchase behavior (Chen and Hsu, 2000). Often, marketers utilize the product images to effectively position their current offerings...