... only Consumer behaviour Qualitative methods Hotels Customer requirements Lodging Rooms Travel Accommodation Theory of lodging Media Management Safety Security Guest experience From where do we visit the world? What is the minutest spot that may be labelled as a journey’s...

... developed (Lockyer, 2002). This new research has indicated that the previous approach is not the best method, and that the question of the factors influencing the selection of accommodation by guests is far more complex. Hotels Customer requirements New Zealand Customer surveys For some...

... competitors and achieve CA. © Emerald Group Publishing Limited 2004 Hotel and catering industry Competitive advantage Strategic management Hotels Research work Customer requirements The PFA adopts an outside‐in approach (i.e. industry forces→firm performance) in understanding CA...

... (p< 0.001) with four image attributes: © MCB UP Limited 2001 Hotels Customer requirements Customer surveys Norway In a competitive market arena, the image of a product is one of the critical factors influencing consumers’ purchase behavior (Chen and Hsu, 2000). Often...