...Juan M. Madera Purpose This paper aims to offer a Critical Reflection on the emerging anti-diversity, equity and inclusion ( DEI ) narrative that promotes merit-based selection as an alternative to DEI . This paper proposes a theory-driven framework that reframes DEI as a prerequisite...

... discriminated against by normative gender roles. Design/methodology/approach This study used a mixed method. Study 1 used firm-level secondary data to analyze hospitality firms’ efforts in diversity, equity and inclusion (DEI) and the effects on firms’ profit margins and customer satisfaction. In Study 2...