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Keywords: Database marketing
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Journal Articles
International Journal of Contemporary Hospitality Management (2014) 26 (8): 1243–1269.
Published: 04 November 2014
... model for cross-game play. Practical implications – The findings and the model introduced herein could help casino marketers identify players with cross-gaming propensity and develop more targeted strategies for customer-relationship management and database marketing. Originality/value...
