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Keywords: Decision model innovation
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Journal Articles
Srinath Rengarajan, Roger Moser, Louis Tillessen, Gopalakrishnan Narayanamurthy, Sai Shiva Jayanth Reddy
International Journal of Contemporary Hospitality Management (2021) 33 (9): 3021–3039.
Published: 07 June 2021
...Srinath Rengarajan; Roger Moser; Louis Tillessen; Gopalakrishnan Narayanamurthy; Sai Shiva Jayanth Reddy Purpose The purpose of this paper is to explore the impact of decision model innovation (DMI), set on the decision-making support for the customers, on customer satisfaction and the firm’s...
