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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (8): 2737–2756.
Published: 11 June 2025
...Esther L. Kim; Lisa Cain; Eun Joo Kim Purpose This research aims to explore how choice architecture principles – such as default settings (opt-in vs opt-out), structuring complex choices (information processing mode) and incentives (rewards) – along with the emotional factor of anticipated guilt...
