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Keywords: Destination marketing
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Journal Articles
International Journal of Contemporary Hospitality Management (2019) 31 (8): 3270–3286.
Published: 04 June 2019
... attendance motives. Yangyang Jiang can be contacted at: yangyang.jiang@nottingham.edu.cn 16 06 2018 09 10 2018 16 02 2019 23 03 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Sport event tourism Destination marketing...
Journal Articles
International Journal of Contemporary Hospitality Management (2017) 29 (3): 883–899.
Published: 20 March 2017
... of the potential for such small-scale events to contribute to sustainable tourism development. This paper also considers the nature of event organizers’ role in implementation of Chalip’s (2004) model for host community event leveraging. Destination marketing Event leveraging Event tourism Participatory...
Journal Articles
International Journal of Contemporary Hospitality Management (2011) 23 (5): 696–712.
Published: 12 July 2011
... CVB Stakeholders Organizational governance Destination management Destination marketing History Orlando United States of America Convention and Visitors Bureaus (CVBs) are an important part of the economic development of many communities that rely on tourism to fund or subsidize...
