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Keywords: Differentiation
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Journal Articles
International Journal of Contemporary Hospitality Management (2001) 13 (4): 183–188.
Published: 01 July 2001
... differentiation. Justification is presented on the basis that while core hotel products and services and their functionality are easily duplicated, semiotics, aesthetics and their lifestyle associations are more difficult to mimic. The application of this reorientation is illustrated through the examples provided...
