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Keywords: Digital engagement
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Journal Articles
Immersive currents and futures: mapping the metaverse in contemporary hospitality and tourism research
Available to Purchase
International Journal of Contemporary Hospitality Management (2026) 38 (1): 186–209.
Published: 04 December 2025
... in hospitality and tourism. Findings The study identifies six key research clusters, highlighting the metaverse’s role in immersive tourism, digital engagement and sustainability. The findings reveal that technological adoption, virtual presence and brand engagement are central to metaverse research...
Includes: Supplementary data
