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Keywords: Digital flexibility
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (7): 2328–2346.
Published: 24 June 2026
... ; East Asia Forum, 2023 ; McKinsey & Company, 2024). The Gen Z cohort is shaped by digital nativity and rapid social and economic shifts yet is more likely to avoid hospitality jobs due to work pressure, opting instead for industries that offer greater digital flexibility and work–life balance (Chen...
