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Keywords: Discounts
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Journal Articles
Effect of price discount frames and levels on consumers' perceptions in low‐end service industries
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International Journal of Contemporary Hospitality Management (2010) 22 (6): 814–835.
Published: 24 August 2010
...Khaldoon Nusair; Hae Jin Yoon; Sandra Naipaul; H.G. Parsa Purpose The purpose of this study is to investigate the effects of price discount frames and price discount levels on consumer perceptions about the quality of the service product, the value of the discount, their purchase intentions...
