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Keywords: Drinks industry
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Journal Articles
Event sponsorship by alcoholic and non‐alcoholic drinks businesses in India
Available to Purchase
International Journal of Contemporary Hospitality Management (2012) 24 (2): 289–311.
Published: 02 March 2012
...Miguel Moital; Julie Whitfield; Caroline Jackson; Arjun Bahl Purpose This paper aims to examine event sponsorship decision making by the Indian drinks industry, comparing the non‐alcoholic and alcoholic drinks sectors. Design/methodology/approach Data regarding event sponsorship activity...
Journal Articles
Where do public house managers come from? Some survey evidence
Available to Purchase
International Journal of Contemporary Hospitality Management (2001) 13 (2): 86–92.
Published: 01 April 2001
... with company aspirations to reduce staff turnover and promote the notion of a career ladder. © MCB UP Limited 2001 Drinks industry Public houses Recruitment The high streets of the UK bear testimony to significant changes in the way in which public houses are run. Behind the rash...
