... (CE) with restaurant brands on consumer-related factors (namely, consumer’s brand knowledge, perceived enjoyment and consumer social interaction) and brand-related factors (namely, e-WOM and brand reputation), as well as the mediating role of consumer-related factors. Design/methodology/approach...

.... In addition, reviews from those logging in via SNIS tend to be shorter than those posted by local accounts. Review related policies Service evaluation e-WOM Hospitality Difference-in-Differences Booking.com In addition to the above review posting policies, the differences in review rating...

... their satisfaction and experience posted by cruisers using so-called electronic Word of Mouth (e-WOM), the authors apply both a graphic and an econometric technique through input-output circular plots and discrete choice models. The main results show that cruisers’ behavior is influenced by multiple onboard...

... AI-enabled hospitality service interactions are evaluated by service customers. The presence of mechanical AI-related text (text related to service robots) in ORs influences positively electronic word-of-mouth (e-WOM) valence. Hotel guests writing ORs explicitly mentioning their interactions...

... that develops and empirically tests an integrative model explaining the perceived influence on behavior of user-generated content on Web 2.0 applications. In the specific field of e-WOM sources, Cheung et al. (2008) and Jin et al. (2009) have established that the effects of e-WOM...

... is, therefore, proposed: H2. Reviewer expertise will positively influence hotel online bookings. Online review Word of mouth Hotel E-WOM Online booking intentions Online social media In recent years, the rise of new technologies like the broadband Internet and Web 2.0...

... [WOM] to family and friends) and/or directly to the service provider. Complaints of a public kind (e.g. to government agencies, to the media or through legal channels) were quite rare (Morris, 1988 ; Singh, 1988). Over the past decade, however, the proliferation of electronic WOM (e-WOM) channels has...