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Keywords: Eco-friendly attitude
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Journal Articles
International Journal of Contemporary Hospitality Management (2015) 27 (2): 308–334.
Published: 16 March 2015
... the generalizability of the research findings. Practical implications – Research findings help to explain the inconsistency between eco-friendly attitude and green purchase intentions. Managers may understand the importance of developing customers’ green awareness and how to market the green value to them...
