... to behavioural change requests; attempts to alter attitudes do not influence habits; and attempts to alter attitudes do not reduce the effort associated with displaying the desired behaviour. Research limitations/implications This study broadens research attention to alternative theoretical constructs...

...Makarand Amrish Mody; Lu Lu; Lydia Hanks The findings emphasize the company’s role in service recovery in the homesharing context. Managers of homesharing platforms need to establish customer service infrastructure that minimizes the amount of time-related, procedural and cognitive effort...

...Esther L. Kim; Sarah Tanford Purpose The purpose of this paper is to evaluate the extent to which consumers will exert more effort to avoid risk (negative reviews) versus seek reward (positive reviews) when making a restaurant decision. Design/methodology/approach This study investigates...