Keywords: Emoji
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (6): 1903–1923.
Published: 19 February 2025
...Seonjeong Ally Lee; Kiwon Lee; Shinyong Jung Purpose This study aims to investigate the role of emoji and the moderating effects of recycling messages in encouraging customers’ attitudes toward recycling and their recycling intentions via processing fluency. Design/methodology/approach Two 2...
Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (5): 1534–1552.
Published: 21 January 2025
...Yuzhi Wei; Huili Yan; Chenxin Shen; Hao Xiong Purpose The strategic application of electronic word-of-mouth (eWOM) is pivotal in shaping tourist decisions. This study aims to examine the nuanced impacts of endorsement styles and the innovative role of emojis on the persuasiveness of eWOM...
Includes: Supplementary data

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