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Keywords: Euro
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Journal Articles
Euro vision? A strategic approach to currency changeover in the UK hospitality industry
Available to Purchase
International Journal of Contemporary Hospitality Management (2001) 13 (5): 227–234.
Published: 01 September 2001
...Andrew Jenkins Discusses the economic and monetary union and the euro; the UK and impacts of the euro; the UK public/business opinion and membership; and a suitable strategic approach to the currency. Presents a case study, summarizing the findings of a survey undertaken in May/June 2000...
