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Keywords: Event study
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Journal Articles
International Journal of Contemporary Hospitality Management (2018) 30 (1): 95–113.
Published: 08 January 2018
... literature, the researchers coded each announcement. Coded announcements were clustered into innovation types using pairwise similarity analysis. Event study analysis assessed the efficacy of the overall method to find types that were useful to measure the impact on firm value from the company’s adoption...
