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Keywords: Event-based marketing
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (7): 2140–2160.
Published: 19 May 2026
... yangdejin2012@nankai.edu.cn 03 08 2025 01 12 2025 11 03 2026 15 04 2026 21 04 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Restaurant week Online engagement Event-based marketing Social exchange theory Equity...
Includes: Supplementary data
