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Keywords: Expectation-confirmation theory
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (13): 252–272.
Published: 06 November 2025
... to integrate Basic Psychological Needs Theory and ExpectationConfirmation Theory to explore how motivations shape service expectations and perceptions of service quality and to classify customers by needs and evaluation patterns. Design/methodology/approach This qualitative study was conducted in South...
Includes: Supplementary data
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