... proposes four new recommendations to facilitate a better understanding of experimental design. The original and innovative nature of this study will help future investigations to adopt more accurate statistical approaches. Experiment Mediator Moderator Causality Generalizability Validity...

... research is hardly realized in the hospitality and tourism literature because hospitality and tourism researchers are unfamiliar with experimental design. Another potential reason for this condition is the difficulties in soliciting non-student samples to participate in experiments, while student samples...