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Keywords: Eye-tracking
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (13): 219–238.
Published: 23 June 2026
... hotels’ Facebook CE performance and tests the moderating effect of gender on these relationships. Design/methodology/approach Data were collected from 360 participants in an online experimental survey (Study 1) and from 110 participants in a subsequent eye-tracking study (Study 2). Findings...
Includes: Supplementary data
Journal Articles
International Journal of Contemporary Hospitality Management (2022) 34 (6): 2049–2070.
Published: 04 April 2022
... (Nisbett and Ross, 1980) that lead viewers to search for confirmatory evidence of what they first saw. In a Facebook-based study in which the participants viewed a series of posts (social, news and political), the eye-tracking data revealed that posts containing richer content, such as pictures and links...
Journal Articles
International Journal of Contemporary Hospitality Management (2020) 32 (4): 1539–1562.
Published: 11 April 2020
... design. This research used eye-tracking technology in tandem with surveys and in-depth interviews. Eye-tracking technology uncovered the elements of a visitor guide that attracted particular attention, whereas surveys and interviews provided deeper insights into people’s attitudes toward them...

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