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Keywords: Eye-tracking
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Journal Articles
Influencing social media engagement: integrating insights from survey and eye-tracking research
Open Access
International Journal of Contemporary Hospitality Management (2026) 38 (13): 219–238.
Published: 23 June 2026
... hotels’ Facebook CE performance and tests the moderating effect of gender on these relationships. Design/methodology/approach Data were collected from 360 participants in an online experimental survey (Study 1) and from 110 participants in a subsequent eye-tracking study (Study 2). Findings...
Includes: Supplementary data
Journal Articles
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Available to Purchase
International Journal of Contemporary Hospitality Management (2022) 34 (6): 2049–2070.
Published: 04 April 2022
... (Nisbett and Ross, 1980) that lead viewers to search for confirmatory evidence of what they first saw. In a Facebook-based study in which the participants viewed a series of posts (social, news and political), the eye-tracking data revealed that posts containing richer content, such as pictures and links...
Journal Articles
Investigating the appeal of a visitor guide: a triangulated approach
Available to Purchase
International Journal of Contemporary Hospitality Management (2020) 32 (4): 1539–1562.
Published: 11 April 2020
... design. This research used eye-tracking technology in tandem with surveys and in-depth interviews. Eye-tracking technology uncovered the elements of a visitor guide that attracted particular attention, whereas surveys and interviews provided deeper insights into people’s attitudes toward them...
