...Jin Yin; Qiulin Lu; Yao Li; Hilmi A. Atadil Purpose The purpose of this study is to contribute to methodological rigor in hospitality and tourism research by clarifying the conceptual and technical distinctions between exploratory factor analysis ( EFA ) and principal component analysis ( PCA...

...‐factor model. Findings A confirmatory factor analysis supports that a four‐factor structure of service fairness, which has integrated a customer benefits and sacrifice perspective with the original fairness theory, would be better for evaluating restaurant services instead of the three‐factor model...