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Keywords: Familiarity
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (11): 3607–3627.
Published: 25 July 2024
... of the immersion level of the technology, destination familiarity and VR sickness. Design/methodology/approach An empirical study was conducted in a laboratory, using two types of immersive VR technologies. The data, collected through a personal survey of 144 participants, were analysed using PLS-SEM...
Includes: Supplementary data
Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (7): 2385–2405.
Published: 09 October 2023
...-evoking restaurant stimuli in explaining an integrated model focusing on nostalgia, in relation to local food consumption value, familiarity with nostalgia-triggering restaurants and loyalty and continued patronage. Design/methodology/approach The authors collected data from 544 Taiwanese customers...
