...Zeliha Eser Purpose The purpose of this paper is to examine performance outcomes of inter‐organizational trust in franchisor and franchisee relationships in the fast‐food industry in Turkey. Design/methodology/approach The survey was conducted in two major cities in Turkey: Ankara (the capital...

...Terry Lam; Hanqin Qiu Zhang Studies of new employees’ socialization have gained importance in the fast food industry in view of the demand for high quality service in this increasingly competitive business environment. New employees in the industry are unique in terms of job expectations. The aim...

... that a fast food product is differentiated from other types of food because it comprises of four basic and generic components: © MCB UP Limited 1997 Delivery services Fast‐food industry Independent demand Surveys United Kingdom 1. 1product diversity; 2. 2distributive diversity...

... and are typical of the industry in its mature stage. Fast‐food industry Small firms United Kingdom Until the late 1970s the market for take‐away food in the UK was dominated by independent operators running small single establishments mostly in secondary locations. Since then, with the arrival...

... Consumers Consumer behaviour Fast‐food industry Food Hospitality industry Marketing strategy USA The fast‐food sector is now more global than ever and international fast‐food consumption continues to increase in popularity. Customers usually form perceptions of fast‐food outlets...

... 1993 Organizational performance Fast‐food industry Franchising 10 INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT 5,3 Toiler's Z-score analysis is used in exploring the effects of franchising on the economic performance of fast-food companies. Performance of Fast-food...