...Kiwon Lee; Jonghan Hyun; Youngmi Lee Since the establishment of the first hamburger chain in 1921, the fast-food restaurant industry [also called the quick service restaurant (QSR) industry] has been expanding relentlessly and businesses have been constantly redesigning their menus...

...Zeliha Eser Purpose The purpose of this paper is to examine performance outcomes of inter‐organizational trust in franchisor and franchisee relationships in the fast‐food industry in Turkey. Design/methodology/approach The survey was conducted in two major cities in Turkey: Ankara (the capital...

...Chris Ryan; Hazrina Ghazali; Asad Mohsin Purpose The purpose of this paper is to examine determinants of an intention to quit a job held by non‐managerial staff in the Malaysian fast food industry. It examines issues such as job stress and peer groups. Design/methodology/approach...

... satisfaction than did utilitarian value. Heesup Han can be contacted at: heesup@donga.ac.kr © Emerald Group Publishing Limited 2010 Utilitarianism Customer satisfaction Consumer behaviour Restaurants Catering industry Fast foods Researchers have long focused on the utilitarian...

...Svetlana Rodgers Purpose The purpose of this paper is to identify technological challenges and innovative solutions in each of the food production philosophies in the food service sector, namely: industrial cuisine, fast food and fresh food. Design/methodology/approach The paper reviews...

... profiling Market segmentation Restaurants Fast foods United States of America The purpose of this study is to determine the profile of customers who “carryout” food at least once a week from any type of restaurant, not just quick‐service. The profile of the carryout customers will then be compared...

.... These results were consistent across restaurant types (fast‐food versus casual dining). Although savings was the most sought‐after benefit, intangible benefits such as quality and convenience also received high ratings. Casual dining customers, in particular, seemed to be highly motivated by exploration...