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Keywords: Feminist identity
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Journal Articles
Women empowerment in restaurants: effects of femvertising, purplewashing and feminist identity on consumers’ willingness to pay a premium
Available to Purchase
International Journal of Contemporary Hospitality Management (2025) 37 (2): 580–601.
Published: 25 October 2024
... Emerald Publishing Limited Licensed re-use rights only Women empowerment Femvertising Purplewashing Feminist identity Construal level theory In recent years, the number of women-owned businesses has increased rapidly. According to the National Association of Women Business Owners...
