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Keywords: Financial investment
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Journal Articles
International Journal of Contemporary Hospitality Management (1996) 8 (2): 17–20.
Published: 01 April 1996
... of substitutes, vendor relationships, and the immediate intensity of corporate, franchise and other restaurant operations in the immediate service area. Unfortunately, the fact that ease of initial entry is characterized by minimal barriers (e.g. regulations, financial investment, etc.) presents a very appealing...

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