... of this study is to investigate the effects of resistance on blockchain adoption intentions in the context of the foodservice industry. This study further explores if public pressures and climate change awareness could possibly weaken the negative relationships between blockchain resistance and adoption...

... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Technology acceptance model Personalization Branded mobile apps Foodservice industry Privacy calculus theory However, personalization presents marketers with challenges as well as opportunities. Because...