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Keywords: Framing theory
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Journal Articles
International Journal of Contemporary Hospitality Management (2019) 31 (8): 3037–3057.
Published: 26 June 2019
... with amount-off incentive are more likely to be induced to complete the post-reading responses than those exposing to email advertisements with percentage-off incentive. Specifically, this study postulates that: Incentives Framing theory Email marketing Discount Language congruency Defined...
