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Keywords: Franchise portfolios
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Journal Articles
International Journal of Contemporary Hospitality Management (2012) 24 (5): 791–809.
Published: 06 July 2012
... portfolios are constructed, their returns are calculated, and their performances relative to three market benchmarks are evaluated using the Sharpe ratio and Jensen's α. Findings The all franchise portfolio significantly outperformed the three market benchmarks. Among the sector portfolios...
