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Keywords: Gambling behaviour
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Journal Articles
Segmenting slot machine players: a factor‐cluster analysis
Available to Purchase
International Journal of Contemporary Hospitality Management (2013) 25 (1): 23–48.
Published: 01 February 2013
... and game preferences. Practical implications This article fills in some of the gaps in understanding the gambling behavior of slot players. This study can help gaming machine manufacturers design new products and features to serve existing machine gaming customers and to attract new customers. Casino...
