...Charoenchai Agmapisarn; Richard Welford; Maneenate Worrachananun; Pipatpong Fakfare Purpose This study aims to examine how gamification is associated with employee engagement and behavioral advocacy ( BA ) for sustainability in the hospitality sector and how these relationships can be understood...

... such as gamification, perceived professionalism and telepresence of gastronomy livestreaming influence viewers’ impulsive consumption? What are the most important drivers of viewers’ impulsive consumption? According to the SOR theory, all human behaviors can be explained as a series of corresponding responses...

.... Likewise, some relevant gamification constructs were not addressed in this study. This in particular holds for storytelling, which is a constituent element of games, yet has been mostly ignored in contemporary hospitality management (O’Gorman and Gillespie, 2010). The need therefore exists...