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Keywords: Gender difference
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Journal Articles
International Journal of Contemporary Hospitality Management (2021) 33 (7): 2337–2351.
Published: 17 May 2021
... selection. Originality value This study examines SMI endorsement as a relatively new marketing tool in the event setting. It also is a pioneer study in testing the effect of social media followers’ gender differences. In the event and festival context, the current studies on social media primarily...
