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Keywords: Goal-framing
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Journal Articles
Cocreating food experience “delivered” from iconic local restaurants
Available to Purchase
International Journal of Contemporary Hospitality Management (2022) 34 (8): 3065–3083.
Published: 25 February 2022
...Xi Yu Leung; Xingyu Wang; Jamie Alexander Levitt; Lu Lu Purpose This study aims to explore an emerging phenomenon – gourmet meal kits delivered to out-of-towners from iconic local restaurants. This study explores the interplay of goal framing and basic needs and their effects on customer...
