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Keywords: Government-owned tourism events
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Journal Articles
Events’ external stakeholders and their influence strategies in tourism: perspectives from Borneo
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International Journal of Contemporary Hospitality Management (2021) 33 (7): 2465–2484.
Published: 18 May 2021
... influence strategies from the external stakeholder perspective. Design/methodology/approach The study used a qualitative case study research design, with five government-owned tourism events in Sarawak, involving primary data from 37 interviews with external stakeholders. Findings The stakeholders...
