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Keywords: Green consumption behavior
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (4): 1005–1024.
Published: 06 June 2023
... to derive a measurement scale. The scale was then tested through a survey comprising 500 respondents using structural equation modelling. Findings The study results elucidate how guests’ visit intentions and green consumption behavior is built through their perception of newness and uniqueness of eco...
Includes: Supplementary data
