...Cen Wang; Yun Yang; Sicong Liu Purpose This study aims to investigate the role of consumer knowledge structures, specifically topic knowledge and agent knowledge, in moderating the impact of message strategies on attitudes and booking intentions toward green hotels. Building on the persuasion...

... can be contacted at: wkim@dedman.fsu.edu 18 04 2022 24 06 2022 10 09 2022 23 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Greenwashing Hospitality industry Green hotel Customer perceptions Customer behavior...

... to uncover the determining factors of customers’ pro-environmental intention for green hospitality products (green hotels and green restaurants) and explore the comparative importance among the factors. This study also investigated the difference in forming pro-environmental intention across the green...

...’ behavioural responses. Attitude towards behaviour, subjective norms and perceived behavioural control are the three indicators of TPB used to predict guests’ continued intention to use and recommend green hotels on Cyprus, a Mediterranean island with a fragile ecological system. A questionnaire-based...

... of structural equation modeling. The empirical results show that perceived consumer effectiveness and environmental concern have positive effects on the attitude and the intention of consumers to visit green hotels, and that perceived consumer effectiveness has the largest effect. However, in China...

... Identification Social responsibility Green hotel Customer-company identification Due to the nature of their services, hotels use a significant amount of energy, water and non-reusable products that may cause potential environmental damage (Han and Yoon, 2015). The practice of corporate social...

... at: christina.chi@wsu.edu © Emerald Group Publishing Limited 2015 Sustainability Environmental concerns Corporate social responsibility Green hotel Greenwashing Skepticism Hotels across the globe are increasingly embracing green practices. This is in response to an increased demand...

...Yang Jiang; Youngtae Kim Purpose – The purpose of this study is to elucidate how green value influences potential green hotel customers’ propensity to choose green. Studies on green hotels emphasized environmental and financial benefits that conventional hotels do not provide to society...

... the last few years, some firms have boosted reputation by implementing initiatives aimed at conservation and sustainability. This reputational advantage is evidenced by communications in promotional websites and directories advocating “green travel destinations, green hotels, green eateries, green meeting...