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Keywords: Green value
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Journal Articles
International Journal of Contemporary Hospitality Management (2015) 27 (2): 308–334.
Published: 16 March 2015
...Yang Jiang; Youngtae Kim Purpose – The purpose of this study is to elucidate how green value influences potential green hotel customers’ propensity to choose green. Studies on green hotels emphasized environmental and financial benefits that conventional hotels do not provide to society...
