Keywords: Greenwashing
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Journal Articles
Journal Articles
International Journal of Contemporary Hospitality Management (2023) 35 (3): 1125–1146.
Published: 17 October 2022
...Salman Majeed; Woo Gon Kim Purpose This review aims to put forth a conceptual understanding of greenwashing. It also identifies the antecedents and consequences of customer perceptions of greenwashing in the hospitality industry in the recent context, which has remained superficial and fragmented...
Journal Articles
International Journal of Contemporary Hospitality Management (2015) 27 (6): 1054–1081.
Published: 10 August 2015
...Imran Rahman; Jeongdoo Park; Christina Geng-qing Chi Purpose – This quasi-experimental study aimed to investigate, drawing upon influential discounting behavior theory and cognition – affect – behavior (C-A-B) paradigm, consumers’ reactions to the phenomenon of “greenwashing” in the lodging...

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