... (SEO). Design/methodology/approach The constructivist grounded theory method was used to analyze interviews, and partial least squares structural equation modeling was selected to analyze the developed nine hypotheses. Findings Based on the structural model outcomes, the practicing religious...

... managers were interviewed, and grounded theory was used for the analysis of the interview data (Study 1). Then, 410 survey responses were collected from hotel employees, and the data were analyzed using a PROCESS model (Study 2). The results of Study 1 indicated that people relied on social support...

..., but are readily able to adapt peripheral components at little extra cost (Palmer, 1985, p. 74). © MCB UP Limited 1997 Europe Franchising Grounded theory Hotels International trade National cultures Franchising can be defined as a business relationship whereby a franchisor permits...