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Keywords: Guided tours
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Journal Articles
International Journal of Contemporary Hospitality Management 1–18.
Published: 28 September 2026
... was not (p = 0.479). Tour type was significant as a control (ß = −0.692, p < 0.001), indicating lower baseline satisfaction for self-guided tours. Practical implications Hospitality managers should prioritize reducing anticipatory anxiety as a universal strategy, while investing in delight...
Includes: Supplementary data
