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Keywords: Hallmark Events
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Journal Articles
International Journal of Contemporary Hospitality Management (2012) 24 (2): 350–352.
Published: 02 March 2012
.... A great deal of organisational information is provided in Chapter 1 and this information is repeated in various subsequent chapters. Overall, this text provides a useful understanding of the issues related to hosting a Hallmark event. Future organizers of such events will find this book enlightening...
