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Keywords: Healthy food
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Journal Articles
What is beautiful is good: attractive avatars for healthier dining and satisfaction
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (12): 3969–3988.
Published: 25 March 2024
... attractiveness, warmth and relatability. These factors influence customer satisfaction and healthy food choices through the psychological mechanisms of social comparison and aspirational appeal. Studies 2 and 3 further refine this theoretical model by assessing the interplay of appearance with humor (presence vs...
